How did Ischooladvisor come about?
Micole was founded in Spain in 2019, born from a simple idea: parents deserve neutral, complete information to make one of the biggest decisions in their children’s lives, choosing the right school. That idea grew into the leading school-search platform across the Spanish-speaking world.
At the end of 2025, Micole acquired iSchoolAdvisor to bring that same technology, data and experience to international families everywhere. Since then, iSchoolAdvisor has been evolving fast, with one clear goal: to become the world’s go-to reference for finding and comparing the best schools, wherever you’re searching from.
TEAM
Our team
The founding partners are Ignacio Vallejo-Nágera, Rubén Sarmiento, and Andoitz Jordán.
They have extensive experience in companies such as eBay, Accenture Strategy, Altran, and Hitachi Consulting, and have founded lifestyle startups like Urvan, or Marketing Analytics startups like Tractionboard and Jooicer.
They describe themselves as “data geeks”, through which they help families and schools by making their lives much easier.
Ignacio Vallejo-Nágera
Cofundador y Director Ejecutivo
Graduated in Business Administration and Management from CUNEF, with a master's degree in Strategy from INSEAD and a master's degree in Digital Business (DIBEX) from ISDI. He developed his career as a strategy consultant at Accenture, head of strategy and operations at StubHub (eBay), and founded and managed the home beauty services platform Urvan until its sale.
Rubén Sarmiento
Co-Fundador y CPO/CMO
Bachelor's degree in Technical Engineering from Carlos III University of Madrid. Extensive experience in strategic consultancy (Hitachi) and Marketing (MyObserver). He has led Marketing Intelligence and Controllership teams at StubHub (eBay) and has been co-founder and product director at Tractionboard, a solution for measuring the return on investment of online Marketing campaigns.
Andoitz Jordán
Cofundador y Director de Tecnología
Bachelor’s degree in Computer Engineering and Information Systems from the University of Alcalá de Henares. CTO. Following his participation in multiple startups, he stands out for the successful launch of the Irish company Nutritics. He also has valuable experience as a consultant at Altran, a renowned aerospace and defence company, and as a programmer analyst at Telefónica.